New Brunswick Bound: Why Canadians Are Heading East

If you’re wondering where Canadians are packing their bags and heading to, the U-Haul Growth Index for 2024 has answers—and it’s shining a spotlight on New Brunswick. While Alberta and British Columbia still dominate the top spots in interprovincial migration, New Brunswick is quietly carving out a niche as a desirable destination, ranking fourth among Canadian provinces for netting U-Haul movers last year. Here’s why this Maritime province is standing out in a nation of shuffling addresses.

 

Moving Day

Why New Brunswick?

Let’s talk affordability. As housing prices skyrocket in many parts of the country, New Brunswick remains one of the last frontiers for homebuyers looking to secure property without drowning in debt. Think single family homes starting at 150K are a pipe dream? Cities like Saint John, Fredericton, and Moncton offer a combination of urban convenience and small-town charm at prices that seem like a bargain compared to Toronto or Vancouver.

 

While property tax rates in New Brunswick are higher than most Canadian cities, it’s literally a small prince to pay, says Joel McElhinney, a realtor with EXIT Realty Specialists in Saint John. “Even with a high rate your assessed value is much less,” he recently told Experience New Brunswick. “It is still far more accessible than buying your first home in Ontario, Alberta or British Columbia.”

 

The Numbers Behind the Move

Of all U-Haul customers heading to New Brunswick, 51.2% were incoming—a net positive for the province. It’s a sign that families, retirees, and even entrepreneurs are finding something special here. New Brunswick’s draw isn’t just about its picturesque Bay of Fundy coastline or legendary seafood (though they help); it’s also about opportunity.

 

For those who want to escape the rat race, New Brunswick’s slower pace of life and vibrant four-season activities provide a much-needed reset. The province is also leaning into its strengths with growing investments in renewable energy and tech sectors, which complement its traditional industries of forestry, fishing, and tourism.

 

Smaller Cities, Big Appeal

While Alberta’s Calgary and Edmonton took the top spots for U-Haul’s growth cities, New Brunswick’s smaller towns are making their own waves. From the historic charm of Fredericton to Moncton’s growing reputation as an entertainment and economic hub, the province’s appeal is multifaceted. These cities are proof that you don’t have to choose between affordability and amenities.

 

What Makes Moving to New Brunswick Unique?

 

1. Affordable Living: Whether it’s housing, groceries, or taxes, your dollar stretches further here.

2. Proximity to Nature: With hiking trails, beaches, and national parks just a short drive away, outdoor enthusiasts can thrive.

3. Community Spirit: Unlike larger urban centers, New Brunswickers pride themselves on their welcoming and close-knit communities.

4. Arts and Culture: From music festivals to galleries and theaters, there’s no shortage of creative outlets.

 

Moving Forward

The U-Haul Growth Index reveals more than just where people are going—it hints at the future of Canadian migration. New Brunswick’s rise in the rankings shows that smaller provinces can compete with heavyweights by offering an exceptional quality of life and a unique charm that’s hard to match.

 

So if you’ve been daydreaming about a place where the air is fresh, the pace is slower, and the neighbours know your name, New Brunswick might just be calling. After all, the trucks don’t lie.

 

 

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