New Brunswick welcomed 14,010 immigrants in 2024 to address labor shortages and boost economic growth in key sectors across the province.
NB Grows with Open Doors
New Brunswick has become a dynamic hub for immigration, according to Immigration.ca, Canada’s longest-standing online immigration platform. New Brunswick’s recent wave of immigration, driven by newcomers from India, Nigeria, and Morocco, reflects the province's strategic effort to address labor shortages and stimulate economic growth in a region with an aging population of nearly 800,000.
Economic Immigration: Fueling Growth and Development
Central to New Brunswick’s immigration strategy is the Provincial Nominee Program (PNP), which accounted for nearly 60% of economic immigrants, welcoming 7,395 newcomers. This program is crucial in addressing local labor shortages and supporting vital industries such as healthcare, information technology, and natural resource extraction which are pivotal to the province's economy.
Other vital components of the economic immigration strategy include:
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Atlantic Immigration Programs (AIPs): Bringing 2,760 immigrants to the province, AIPs are designed to attract skilled workers essential such as healthcare, skilled trades, and hospitality.
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Skilled Worker Programs: Adding 1,835 individuals, this category focuses on attracting professionals with critical skills necessary for the province’s key sectors, including energy and manufacturing, ensuring a competitive edge in today’s global market.
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Canadian Experience Class: This initiative, which introduced 250 individuals adept at the Canadian way of life, is aimed at retaining talent that can drive forward the provincial economy.
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Federal Economic Mobility Pathways Pilot and Agri-Food Pilot: Targeting niche needs, these programs support vulnerable skilled immigrants and workers in sectors like agriculture, reinforcing the province’s agricultural backbone.
Commitment to Family and Humanitarian Efforts
Beyond economic contributions, New Brunswick places high importance on family reunification and humanitarian aid. The province welcomed 615 individuals in 2024 through family sponsorship programs, with the majority being spouses or partners. Additionally, New Brunswick became home of 740 refugees, including government-assisted and privately sponsored refugees, as well as protected persons.
By welcoming immigrants, the New Brunswick aims to rejuvenate its workforce, enhance productivity, and sustain economic growth across key sectors. This influx of skilled workers, facilitated through programs like the Provincial Nominee Program and the Atlantic Immigration Programs, is critical for supplementing the local labor market and ensuring that New Brunswick remains competitive and vibrant on both a national and global scale.
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