Moosehead Brewery, situated in the vibrant city of Saint John, New Brunswick, proudly stands as Canada's oldest independent brewery. Founded in 1867, Moosehead has woven a rich history marked by resilience and tradition. Remarkably, it has remained under the steadfast stewardship of the Oland family for six generations.
Brewing Legacy
A Legacy Born from the Ashes
The story of Moosehead Breweries Limited begins with Susannah Oland in Dartmouth, Nova Scotia. Originally named the "Army and Navy Brewery," the business faced its first major challenge when a devastating fire destroyed the original facility. Undeterred, the Oland family moved to Saint John, where they would rebuild and rebrand, ultimately adopting the name Moosehead. The brewery’s survival of another catastrophic event. The Halifax Explosion in 1917, is a testament to the family’s resilience and commitment to their craft.
Brewing More Than Just Beer
Moosehead is renowned for its flagship Moosehead Lager, a favorite among beer lovers in Canada and beyond. However, their product lineup extends well beyond this well-loved lager. Today, Moosehead offers a variety of beers including ales, seasonal brews, and craft-style specialties, catering to an ever-expanding palate of tastes. This expansion reflects the brewery’s dedication to innovation and its keen responsiveness to the shifting trends of the beer market
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Sustainability and Community: Core Ingredients
Beyond brewing, Moosehead has a profound commitment to sustainability and community engagement. The brewery actively pursues initiatives aimed at reducing its environmental footprint. Focusing on efficient waste management and minimizing water and energy use. Community engagement is also at the heart of Moosehead’s ethos. The brewery supports local events and charities, reinforcing its role as a community pillar in Saint John.
Global Reach, Local Charm
Despite its status as a relatively modest independent brewery, Moosehead boasts a robust export business, with its beers gracing shelves in numerous countries. This international presence underscores Moosehead’s quality and appeal as a leading Canadian beer brand. As Moosehead Breweries moves forward, it continues to blend the rich heritage of the Oland family with modern brewing technology and new market trends. This balance of tradition and innovation ensures that Moosehead will remain a beloved name in the world of brewing for generations to come. Whether you’re a longtime fan or a curious newcomer, a visit to Moosehead is a journey through the history and heart of Canadian brewing.
